Observances & Commemorations is
a component of AdvanceEdition, AScribe's
essential newsletter for media professionals in the public interest
sector. This feature notes recurring campaigns mounted each year by
public interest organizations to increase awareness of important social,
cultural
or health issues.
See also
AScribe's Key Dates, a calendar of future
coverage opportunities.
AUGUST
is ... SEPTEMBER is ...
* National Immunization Awareness Month
August is
historically the time when parents must see to it that childhood immunizations
are complete in order to be able to enroll their children
in school. Schools and public health agencies conduct awareness programs
at this time of year. It's also the time when health care professionals
begin preparations for the next flu season. See:
http://www.cdc.gov/vaccines/pubs/default.htm
* Purple Ribbon Month A
child left unattended in a parked car can die in a matter of minutes
from overheating, even if the outside temperature is moderate. Purple
Ribbon Month raises awareness of "Kaitlyn's Law," which makes
it illegal to leave a child under the age of six unattended in a vehicle.
The law was named for 6-month-old Kaitlyn Marie Russell, who died of
hyperthermia after being left in a vehicle by her babysitter. The organization
4 R Kids Sake encourages communities to display purple ribbons as reminders
to prevent such tragedies, which occur dozens of times each summer.
See:
http://www.4rkidssake.org/
* National Child Support Awareness Month President
Ronald Reagan issued the first proclamation in 1983 to encourage local
courts, law enforcement agencies and social service providers to work
together to collect child-support payments from deadbeat parents. See:
http://www.ncsea.org/
* National Inventors' Month This commemoration
was founded in 1998 by Inventors' Digest magazine, the United Inventors
Association and the Academy of Applied Science to promote public awareness
of inventors and their accomplishments. The sponsoring organizations
distribute educational materials to libraries and schools.
* Spinal Muscular Atrophy Awareness Month Spinal muscular
atrophy (SMA), the number one genetic killer of children under the
age of two, is a group of inherited diseases that destroys the nerves
controlling voluntary muscle movement. See:
http://www.curesma.org
* Psoriasis Awareness Month Psoriasis
is a common, noncontagious skin disease that has more than its fair
share of negative psychological and physical effects. Those afflicted
often feel anger, embarrassment and depression. The condition, as yet
incurable, results when faulty signals in the immune system prompt
skin cells to regenerate too quickly, causing lesions that crack and
bleed. Many people with psoriasis also develop a form of arthritis.
See:
http://www.psoriasis.org/events/pam/
* Cataract Awareness Month Twenty million
Americans age 40 and over have cataracts, one of the most curable causes
of vision loss. This observance is meant to raise awareness that cataracts
(clouding of the eye's lens) usually can be removed with surgery. See:
http://www.eyecareamerica.org/eyecare/conditions/cataracts/index.cfm
* Hair Loss Awareness Month This campaign
of the American Academy of Dermatology is intended to dispel myths
about hereditary hair loss -- a condition that affects 80 million Americans
-- and promote treatment options. See:
http://www.aad.org
SEPTEMBER
is ...
* Awareness
Month for Several Types of Cancer
Governments and nonprofit organizations are gearing up
annual campaigns to combat various forms of cancer that strike men, women
and children. Health editors and producers will be looking for story
angles on prevention and the latest information on treatment.
September health observances include:
-- National Childhood Cancer Awareness Month
The National Childhood Cancer Foundation and the Children's
Oncology Group have joined forces to make the fight against childhood
cancers a national public policy priority. See:
http://www.curesearch.org/support_curesearch/raise_awareness/
-- Leukemia and Lymphoma Awareness Month
The Leukemia & Lymphoma Society
sponsors this observance to raise awareness and seek cures for blood
cancers, including leukemia (which affects the bone marrow and blood)
and lymphoma (which originates in the lymphatic system). See:
http://www.lls.org
-- Prostate Cancer Awareness Month
One in six men (for African American men, the ratio is
one in four) will get prostate cancer. This observance stresses regular
screening; in its early stages, prostate cancer has no symptoms -- and
the survival rate is close to 100 percent if the disease is detected
early. Prostate cancer gains public recognition periodically when prominent
figures choose to disclose their medical status. During recent years,
Rudy Giuliani and Robert DeNiro have been the poster boys. See:
http://fightprostatecancer.org
-- Ovarian Cancer Awareness Month
The National Ovarian Cancer Coalition is committed to
improving the survival rate and quality of life for women with ovarian
cancer. The disease will kill an estimated 16,000 women in the U.S. this
year. But if the cancer is detected at its earliest stage, the
5-year survival rate is over 93 percent. See:
http://www.ovariancancerawareness.org/
* National Preparedness Month The Department of Homeland Security sponsors National
Preparedness Month, an effort to encourage Americans to prepare for emergencies
in their homes, businesses and schools. Agencies will be distributing
information on putting together emergency supply kits and developing
family emergency plans. This awareness program was created after the
9/11 terrorist attacks. See:
http://www.ready.gov/america/npm08/intro.html
* Hispanic Heritage Month Census figures indicate that there are about 40 million
people of Hispanic ancestry living legally in the United States. Most
can trace their roots to the cultures of the indigenous peoples of the
Americas. Heritage Month begins on Sept. 15, the anniversary of independence
for five Latin American countries (Costa Rica, El Salvador, Guatemala,
Honduras and Nicaragua) and runs though Oct. 15. Many activities are
focused on schools and classrooms.
* National Alcohol & Drug Addiction
Recovery Month Substance abuse is a national health crisis that affects
millions of American families and strains local government resources
to the breaking point. The Center for Substance Abuse Treatment, a U.S.
Health and Human Services initiative, sponsors this observance in an
effort to improve the lives of individuals and their families affected
by alcohol and drug abuse. It also promotes the message that recovery
is possible, and celebrates people in recovery and those who serve them.
See:
http://www.recoverymonth.gov/2008/default.aspx
* National Pain Awareness Month Pain has a huge personal, social and economic impact,
yet it has become the focus of widespread medical concern only in recent
years. Pain is the chief cause of adult disability in the U.S., affecting
one in three Americans. It costs $100 billion annually in lost workdays,
medical expenses and other costs. Families and communities that surround
those with unmanaged pain also pay a high price. This observance promotes
a multidisciplinary approach that can help people with chronic pain regain
control of their lives. See:
http://www.nationalpainfoundation.org
http://www.paineducators.org
* National Food Safety Awareness Month This observance is sponsored by the National Food Safety
Program. Its principal aims are to reinforce food safety education and
training among restaurant and food service workers and to educate the
public on the safe handling and preparation of food at home. See:
http://www.foodsafety.gov
* National Cholesterol Education Month Whether a person is thin, overweight, young or old, he
or she can still have high cholesterol. Cholesterol is a major risk factor
for heart disease and stroke, the No. 1 and No. 3 killers of Americans.
See:
http://hp2010.nhlbihin.net/cholmonth/
* International Update Your Resume Month Career Directors International, an organization of career
professionals, sponsors this observance as a reminder that it's always
a good idea to keep your resume current. See:
http://www.careerdirectors.com/ |